FDR-Landon Presidential Election

The election of Franklin Delano Roosevelt (D) over Alf Landon (R) was the first instance of a poll being used to predict the outcome. George Gallup wrote for the Liberty Digest that a statistical random sampling predicted FDR’s victory by a margin of 1.1%. Gallup’s name may be familiar as his analytics company Gallup conducts some of the most prominent polls today.